Difference Between Long Tail and Short Tail Affiliate Marketing Keywords

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Drive More Traffic With The Right Affiliate Marketing Keywords

There are many methods to getting free traffic to your website.  Of course, organic traffic is powerful as well.   To tap into loads of search traffic to your posts, you need to use the best affiliate marketing keywords available for which you can rank.

This is not always easy to do.  For instance, I use a tool call Long Tail Pro that gives me long tail keywords, their search traffic, and my site’s ability to rank on page one of Google.  This is highly valuable information.   It keeps me from wasting time trying to rank for keywords my site will never rank for.

Long tail keywords vs. short tail keywords is an important distinction.  You MUST understand the difference and how to leverage them for your affiliate site.  Of course, other factors impact your ranking, i.e… content length, site speed, indexing, content relevance, etc..  But without the right affiliate marketing keywords, you’ll never be found by buyers searching for the answers your content provides.

In the video below, John Locke explains the difference between long tail and short tail keywords.   John is an SEO (search engine optimization) expert.  His business, Lockedown Design & SEO,  helps companies with 250k to 50M annual revenue improve their SEO and search rankings.

I’ve summarized the video for you to reference and implement with your site:

 

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Types Of Keywords

When it comes to SEO, most people have a good notion of what keywords are. Mostly, they are the words or specific phrases that you’re trying to rank for. When your prospects type in these words, you want it to be YOUR website the appears at the top of the search listing.

Usually the types of words and words that people are trying to rank for have to do with sales of their affiliate product or service. There’s two types of keywords, “what’s called” short tail and what we call long tail.

Short Tail Keywords

Short tail keywords are precisely as the term suggests. They are one or two words, and they’re generally pretty hard to rank for.

The video gives you a couple illustrations, but the reason being that they’re so hard to rank for is that people  are only typing in one word. Generally, most of the time, what you’re going to see at the top is some sort of definition.  It’s going to be a Wikipedia article. Maybe if it’s shopping, it might be an Amazon listing.

If the word is somehow connected to a service, for example, real estate or insurance — usually on the first sheet of search results in Google, you’ll consider a presentation of the service providers that are closest to you.

Short tail keywords, they’re pretty hard to rank for. They’re generally informational pages, in most cases.

Long Tail Keywords

Long tail keywords, on the other hand, that’s when you get into search words that are two, three, four, five words long — maybe they’re even entire sentences.

Generally speaking, they are questions that people are typing in.  They are looking for answers from the search engine. Now that a lot more people are using voice search through either Siri, Cortana, or Alexa, you are able to receive a lot more of long-tail keywords. Again,  it’s people looking for the answer to a question.

John prefers (as do I!) trying to rank for long tail keywords, because of a couple of reasons. With short short keywords, and let’s say if you’re trying to rank for a word like ‘ traffic’ or ‘buyer’ or ‘list building’ — those types of researches are going to be really insanely hard to rank for.

You are competing against  millions of other pages that Google thinks are relevant to that word. When you’re talking long-tail keywords, the search volume around those specific words is going to be not in the millions, it might be in the hundreds, maybe in the low thousands, maybe only in the dozens. But you’re going to have a lot clearer path to standing number one with long tail keywords.

Long tail words make it  a lot easier to determine the searcher intent versus a short tail keyword.   It’s really hard to determine the searcher intent with just one or two words. Are they looking to find to a description? Are they looking for a supplier nearby? It’s really hard to say.

Long tail keywords are very clear in their intention. The searcher was looking for either for an answer, or they’re looking to learn more about something, or perhaps they want to buy something.

So here’s some examples of long tail keywords:’ junk accumulation for a producing browse ‘.’ Increase efficiency in additive manufacturing ‘.’ Difference between woven and non woven textiles ‘. The answers to these are really clear-cut, and these can be parts of content on your website. Most of your content on your website should seek rank for to long tail keywords. You have a better luck of ranking high with long-tail keywords. So even if the search volume is lower than short tail keywords, you’re going to have a better chance of ranking.


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Website Design

John spends a few minutes in the video addressing . The ideology desegregate on your website is it should be mostly informational sheets, because that’s where people are going to become aware of your brand.

Unless it’s a straight-up e-commerce site like Amazon, you probably should have mostly informational pages and less sales sheets. People are going to discover your brand more than likely through informational pages. Plus, it gives you a lot more chances to build links to your website. The rationale being is, when you’re a trusted source of information about a topic or a subject, then parties are going to be more likely to trust you when they buy your product or service.

The majority of the searches in Google and Bing are in the long tail format. So that’s where you’re going to have the most success.

 

Strategies To  Get Long Tail Keywords Into Your Content

These are probably going to be questions that you’ve heard your purchasers say to you throughout the years. You’ve just never documented them. They could be concepts that people are already asking you in person, or in email, or over the phone. The intuition is, whenever you hear anything twice — where anybody has a question that can be either an informational sheet, a blog post, a diagram, some sort of piece of information on your site.

This is the thing that people too need to understand: small sites that are five or ten sheets long, they have a lot harder time compete against bigger sites that regularly publishing information. They have more depth of content. Because each part of the information contained that you write on your website, some of them are going to rank, and some of them might not rank as well. Some of them might rank certainly high. But you’re not always going to be able to predict which ones are to be able to pluck people in until you go out and publish it.

Whether it’s on a blog, whether it’s on a medium  like YouTube and then you post a video on your site, the more pages that you publicize, the more opportunities you have to make people aware of your brand and driving traffic to your website.

If you only have five pages and just a few posts on your website — like a home page, about us, contact and then a list of services — the chances of people spotting you, unless they’re going directly to it, unless they’re already was mindful of your brand, is probably moderately low.  Every online brand — I don’t care who you are — but every online brand in the world — develops their brand through content.


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Remove The Guesswork

So, short tail keywords, they might be on your wish list of what kind words do you want to rank for, it’s going to be extremely hard. But the long tail keywords are what drive traffic. The bottom-line idea is you want to produce more keyword ideas, from which you can produce more content, which is going to drive more traffic to your site. This,  in turn, is going to make your brand most prominent, and get it in front of more searchers.

That’s how you prevail. So hopefully, that refutes the question of the difference between long tail and short tail keywords.

I use a tool called Longtail Pro that takes the guesswork out of what long tail keywords I can rank for.  It is super easy to use and it gets results.

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