It’s time for the second post in my Affiliate Marketing With the Best Sales Funnels series. If you missed Part 1, you can go HERE to start at the beginning. In this post I’m going to talk about using social media as a funnel.
There is no rejecting the power of social networks. It may seem like a worn-out subject. After all, we are being bombarded by tools, strategies, and schemes to leverage social media into dollars. There are big businesses dedicated to helping companies do more selling through social media. There wouldn’t be that kind of effort, or dollars invested, if it didn’t work. So if you have tried to use social media in your affiliate marketing and it didn’t work, don’t despair. There is as much art to using social media as there is science. Like most things, I like to keep it as simple and practice as as I can. That is what I want to share with you in this post.
Sites like Facebook, Twitter and Instagram create massive quantities of traffic every day. Needless to say, they aren’t just for posting images and sharing cat videos any longer (although I do like those silly pet videos!). They can play an important part in your overall marketing technique.
You can tap into their traffic and utilize it to guide your possible clients through the buying journey. The important fact is that you need to do it a bit in a different way than you would with other kinds of marketing.
Basically you will be siphoning the traffic you get on social websites and moving it into your other funnels by sending them to specific lead capture pages. This is so you can capture their contact info and follow up with them regularly as they move through the buying process.
Don’t Want To Scare You Away
Here is a shocking revelation for you — most social media users do not care about you, your company, or visiting your website. I understand that sounds a bit harsh, however the quicker you recognize it’s about them, and not you, the faster you will see results.
They are only there to interact and share posts that they like. They are looking for amusement, entertainment, and distraction. This is not like someone searching Google to get and answer to a question. Social media users aren’t necessarily looking to solve any problems. Your offer has to catch their eye in a visual, quirky, or dramatic way. Sometimes you have to bring a problem to their attention that they didn’t know they have. To utilize social media as a funnel you have to keep your posts appropriate to what they’re interested in and how it connects to what you have to provide.
It’s also essential to recognize that the traffic you get from social media is often a bit slower and harder to convert. This will be different from your email marketing or paid advertising. In that way you will have to measure the effectiveness of your social media funnel conversions a bit differently. The goal here is to produce awareness and familiarity.
When it comes to utilizing social media marketing successfully, more isn’t always much better. Contrary to popular belief, you don’t need to be on every social media platform to get seen. Instead concentrate on 2 or three channels that get in touch with your target market and grow your existence there. Once you have built a solid presence, you can branch out from them. Personally, I spend more of my social media marketing time on Twitter. It is easy to automate and doesn’t take a lot of time.
For it to work as a funnel, people need to be interested enough to follow, like and share the material you publish. The more you can get them associated with the discussions the better possibility you’ll have of getting them to take the next action. What is the next action? It could be visiting your website, joining your subscriber list, setting up a visit or adding an item to their cart. You choose where in the funnel the visitor should enter.
How to Get Social Media Attention
When it pertains to getting their attention there are a number of methods you can use.
For instance, you can utilize Facebook Live (Twitter has Periscope, but I’ve not used it) to get in touch with them personally and answer questions. You can address questions about the items and services you offer. Your FB Live broadcast can share tips or strategies you use. You can post studies and polls to discover what interests them. What they are looking for? What are their problems or concerns?
On a side note, this is among the finest methods you can possibly imagine to carry out marketing research!
You should share a mixture of content in your social media accounts. Post free content to inform them, to get them to ‘like’ your post or things you share. Cross post your content on other social sites to motivate them to follow you on numerous platforms. Run contests to promote your most recent product. Highlight customers who have used your recommendations or products successfully. Get them fired up and encourage social sharing.
Most of all, include plenty of attractive media like vivid images and informative videos to get their interest. You can also use paid advertisements and promoted posts to get in front of more targeted leads, but that is a subject for another series of posts one day.
Set The Hook
Once you have their attention it’s all about engagement, relationship creation, and getting them to respond to your offers. The goal is to get them to take some type of action – registering for your newsletter, taking a complimentary trial, downloading a totally free report or making a purchase.
Idea: Always make it as simple as possible for them to leap forward in the funnel and purchase what you’re offering, no matter what phase of the funnel they might remain in.
Constantly be sure to engage with your followers. You want them to end up being brand name advocates for your business. This is when the real magic starts to take place. Your following will grow organically as individuals share the great word about you and what you are doing.
That’s it for this segment. In my next post, I will be telling you about about funnels build around surveys. In the meantime, click the “Previous Post” button below to read the first in this series.