The Best Sales Funnel For Affiliate Marketing
Today I am starting a series of posts about affiliate marketing funnels. As I have worked to grow my passive income business, I have realized how crucial an effective sales funnel is to long term success. No doubt you have heard or read about this topic in the past. It is widely covered and I have been exposed to this for several years, many times over. However, I thought you might benefit from my personal experience and thoughts about this subject. Over the next few days I am going to publish a series of posts that will help you to also discover and implement the best sales funnels that will help you grow your business.
In this very first post we are going to talk a bit about the advantages of establishing these basic funnels, so you can choose how to best put them to work in your marketing.
A marketing funnel is actually a model which illustrates the journey of a customer. It begins from their first awareness of your offer or business and progresses towards the purchase of an item or service.
It has multiple phases, which include awareness, interest, action, commitment and taking action. Your task as a marketer is to move them through the stages as rapidly and easily as possible.
When you’re building a business, absolutely nothing is more exciting than getting a brand-new client or making more sales. It is especially exciting if you can do this without needing to work any more earnestly than you already do. That is exactly what an effective affiliate marketing funnel can do. The good thing is when you set up one (or more) funnels, it will work for your business 24 hours a day, seven days a week. It is an automated, ongoing tool that is carefully leading prospective customers down the path towards making a purchase.
Use Your Sales Funnel To Build a Relationship
It’s the ideal method to begin developing a relationship with a brand-new person.
It typically starts with a totally free offer or the purchase of a low cost item. Once that preliminary relationship is developed, you can build on it with time by evaluating the needs and problems of your client and recognizing other products that will benefit them. This in turn continues to build the relationship, which will keep them pleased and increase your profit margin too.
Another great feature of funnels is that they work well for practically any kind of product offer, whether you’re a brick and mortar shop or strictly running online. In both cases, the job includes increasing the confidence of the prospect, identifying items that will intrigue them and, after that, informing them on the advantages of having them until they make the purchase.
Once the trust and confidence are established, you can continue to offer additional items that will enhance their initial purchase over time.
There are numerous, different kinds of funnels you can use. They can be built around e-mail, social networks, surveys, podcasts and video funnels. The first type I want to to talk about is an e-mail funnel, because I strongly think that it is one of the best sales funnels you can have in your affiliate marketing toolbox.
The Email Funnel
An excellent email funnel is a series of e-mails arranged together with a set of objectives in mind. You might also hear this referred to as an “autoresponder series.”
It can be as simple as a couple of back-to-back messages created to sell a service or product. This is done by providing new subscribers with educational material that will nurture the relationship, inform them on the advantages of the product and nudge them towards buying.
It all starts with a good lead capture page and an optin form. These can be very elaborate or as simple as a single page on your website. No website? No problem. Many email services (I used Aweber) offer a lead capture page creator. You can even have them host it for you if you don’t have your own site. This is something I plan to experiment with this year.
Your lead capture page ought to offer something of worth and value to the reader, like a totally free download, access to a video, or some other resource that attracts your visitor to offer you their contact info. Once they fill out and send their info, they will become a part of your funnel. If you go >> HERE, you can see an example of of a simple, one-page landing page that I use.
Your Email Series
The first message in your email marketing series should be everything about offering value to your new customer by providing what you promised them when they registered for your list. I like to also add a bit about myself, what I am doing, and how I might be able to help. Remember, people aren’t interested in being on your list. They are looking for solutions to problems they have. If you can provide that and add a personal touch, then more trus and. confidence if being built.
In the second message you’ll want to develop authority by providing them with more info about what you can do for them. Give them more value for helping to solve the original problem they can to you with. For instance, you could include a case research study, preferably one you can tell a story around a client success. Better yet, share your own success. Let them know how you did it and any tools you use or recommend. Point them into the direction of other resources that might help them as well. It doesn’t have to be all about you!
The third message is all about education, dealing with issues and answering concerns. This is where you want to show them that you understand the problems they are attempting to resolve. Try to do your best to resolve any hypothetical questions or concerns they might have about what you offer. Let them know what will occur after they decide to make a commitment and do business with you.
Call To Action
In the 4th message it’s time for a call to action. You’ve delivered value and positioned yourself as an authority, so it’s time to request for the sale with a direct appeal that clearly specifies the advantages they’ll get when they make a purchase.
This is where your funnel will divide into segments based upon your readers actions.
If they buy from this email then they can be segmented into a list for customer follow up. If they still require a little more persuading they can be included to a series of messages that will continue to educate them on the worth of making a purchase.
Naturally there is a lot more involved in establishing an excellent email funnel, like choosing a platform to handle it. I highly recommend using a service like Aweber to get started. When you are all set for more functionality you can check out greater end programs like LeadPages, Clickfunnels or GetReponse.
Keep in mind, email marketing is everything about building a relationship with your readers. Your series of messages should be written with them in mind. When you get this right you will have no issue transforming your subscriber in to a customer.
That’s it for this post. We have a lot to go over in this series, so check back often to find my next post. The next one will be about using social networks as a funnel.